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Typos In Search Engine Optimization
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by
Ralph Tegtmeier
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As all experienced search engine optimization hands
know, typoed versions of search terms account for a
considerable amount of traffic. While optimizing pages
for typos is just as demanding a chore as the regular
variety, competition is generally less fierce. Hence,
everyone involved in search engine marketing should at
least include the most common typos in their
optimization efforts.

The question is: which typos to choose? After all,
there's an unlimited scope for misspelling words and
optimizing for all of them could easily turn into a
nightmare. So some discretion is in order here.
For one, you can simply work from your own most common
typos. Watch your typing behavior and make a note of
the typing mistakes you make. This will go a long way
to include typos based on slipped keys (e.g. "t" and
"y" on an English or American, "t" and "z" on a German
keyboard, etc.). For example, "flux" will frequently be
entered as "lfux" or even "f1ux", whereas "real estate"
may give you "real estaet", "real etate" or even "real
state".

Also make note of common ommissions (e.g. "serch" or
"searc" instead of "search", "sorts" for "sports",
etc.) and double typing ("ssnake", "blisss", etc.).
More difficult to figure out are misspelled versions
due to users' simple ignorance. Terms like "weird" and
"wierd" come to mind, as do "friend" and "freind",
"yours" and "your's", "mansion" and "manson", etc.)
There's even an online database available featuring
millions of typos:
< http://www.searchspell.com >

If you're looking for typoed domain names of the
"tahoo.com" for "yahoo.com" variety for own registration,
try out this neat tool:
< http://216.147.23.70/cgi-bin/typo.cgi?domain=yahoo.com >

It doesn't come with a user interface so you'll have to
enter the name you're researching after the "domain="
string in your browser address field. (Incidentally, it
even works without domain extensions.)

This text may freely be republished or distributed in unmodified form provided the following resource box is included intact either at the beginning or the end of the article and a complimentary copy or notice (link) is sent to the author at the address specified below:

Ralph Tegtmeier is the co-founder and principal of fantomaster.com GmbH (Belgium), < http://fantomaster.com/ >, a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services.

He has been a web marketer since 1994 and is editor-in-chief of fantomNews, a free newsletter focusing on search engine optimization, available at: < http://fantomaster.com/fantomnews-sub.html > You can contact him at mailto:fneditor@fantomaster.com
(c) copyright 2002 by fantomaster.com
All rights reserved.
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