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Web Marketing
- Online Advertising Sinks Into the Abyss!
Recently, Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. They simply couldn't build a sustainable business model via ad inserts, even by delivering a million impressions a month to an upscale, well educated, target rich demographic group. This denouement has broad implications to many who are dependent on advertising supported business models. If this wonderful award winning publication with excellent graphics, topical information delivered in snappy “let's get to the point” journalism can't make it then it's time to batten down the hatches – the rough ride is still underway for online advertising.
- Marketing to Today's “Distracted” Consumer
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages (read advertising) in any possible place imaginable! Marketing messages and processes must be condensed, hard-hitting and presented in formats that are easy to understand and digest – not MBA-speak or techno-jargon. Long mission statements with flowery prose simply don't cut it in today's “distracted economy” – customers/clients/partners want to understand what products and services you're selling, at what price, and how they are supported.
- Absolute Top Five Search Engine Marketing Myths Uncovered!
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is the top five list of myths that need to be run to ground.
- Speed Kills on the Web!
Do you wonder why every time you talk to someone he or she seems to be in such a hurry that they don’t really have time to talk with you? But, if you want to work with them you have to try and converse on the phone as a first step, or even worse, setup some type of a face-to-face meeting. What’s going on why aren’t we all slowing the pace down so we can focus on business processes that are based upon viable models?
- All Along the Digital Watchtower
Against corporate tunnel vision: it's digital warfare and the fog of war is obscuring the battle lines. What you can (and should) do to secure the precise metrics of your online marketing success (or failure).
- Growing your Company in today's Chaotic Market
Recently, we've all heard enough bad news to last us several lifetimes! Our mantra for clients is “get over it” – cut your losses where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market.
- Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies as it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
- Driving qualified traffic using Directories
Some directories are far better traffic generators than any tread of the mill search engine. Here are some cutting edge tips garnered from years of providing directory registration services to clients.
- Don't become .com Road Kill
A hard hitting, real life view of the true issues involved in Internet marketing.
- Branding on the Web is like Mining for Fools Gold
Don't expect warp speed, just because you're branding on the Net. And for goodness's sake – get efficient for a change!
- Don't become .com Road Kill
A hard hitting, real life view of the true issues involved in Internet marketing.
- Ten Basic Steps for Building a Click-ready Web Site
A check list you won't want to work without.
- Building a Revenue-producing Ebiz Brand
Getting your branding act together.
- “Bye, bye, Clonedike!” –
Why the affiliate programs treadmill may not be such a brilliant idea after all
Debunking the culture of empty promises. Facts, figures, real life costs.
- Don't Lose Your Foreign Web Site Visitors by Insulting Them With Brain-Dead Translation Services
Don't get conned by bad ideas turning sour.
- Branding, Sloganizing and Search Engine Marketing
Search engines: “Play them right, and they will feed you. Play them wrong, and they will eat you.”
- Make Your Site Accessible To the Disabled
Did you know? The same kinds of barriers that stop the blind also stop Web crawlers.
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